OVERVIEW & SALES
As tracked by IRi, Salty Snack are a mega category racking up over $17 Billion in annual sales, second in dollar size only to carbonated beverages.
The annual category growth was 3.1%.
Private Label products have a 6.2% dollar share overall, increased at twice the category rate and varies widely by sub-category.
The largest sub categories include Potato Chips ($5.7 Billion), Tortilla/Tostada Chips ($4.1 Billion) and Cheese Snacks ($1.4 Billion).
On the Private Label side, two subcategories demonstrated strong growth – RTE Popcorn/Carmel Corn (+ 23%), and Tortilla/Tostada Chips (+ 17%).
Drivers of this indulgence category are new favors, positive health perceptions, and packaging convenience according to an April 2016 Lightspeed GMI/Mintel study on this category.
Also from this study-
PLMA Live video feature on Snacks – http://c0000626.cdn2.cloudfiles.rackspacecloud.com/Categories/2016_02_Snacks.mp4
Mintel Salty Snacks report – http://www.mintel.com/press-centre/food-and-drink/stressed-out-americans-are-driving-the-us-salty-snack-market
Snack Food & Wholesale Bakery annual review of Snacks – http://www.snackandbakery.com/articles/89015-snack-market-overview-state-of-the-industry-2016