Food Lion Private Label Promotion

Food Lion, a Delhaize America brand with over 1,000 stores in the Southeastern and mid-Atlantic states is supporting its Private Label line by repeating its popular “Quarter Back” promotion.

For the remainder of this month and  through Oct. 10, Food Lion shoppers can save a quarter with every private brand item purchased, up to $10. A purchase of at least four private brand products with a personal MVP card will earn shoppers a coupon good on their next shopping trip.

In 2015, Food Lion redesigned its private label packaging under the Food Lion brand, updated package designs include Guiding Stars nutritional information added to the front panel.  In addition, the company expanded its private brand offerings to fresh produce, including carrots, apples, potatoes, mushrooms, onions and much more.

Food Lion’s complete family of private brands, which are eligible for the promotion, include:

Food Lion brand:

Products that offer a wide range of products that are equal to or better than national brand quality to meet every day needs to save customers time and money, including produce, meat, dairy, bakery and much more.

Nature’s Place:

Natural and organic products featured throughout the store that are grounded in goodness and free from more than 100 artificial ingredients at affordable prices.

Taste of Inspirations:

Premium brand quality products made from the finest “real” ingredients at affordable prices.

Home 360:

 Quality, non-food products such as household items like batteries, fire logs, charcoal as well as Home 360 Pet items, Home 360 Baby items and more.

Healthy Accents:

Health and beauty products, both of which are equal to, or better than, national brands in quality and lower in price.


Products offering low prices on basic items to help customers meet their budget, including paper products, cookies, bread, sugar, oil, spices, dressings, condiments, peanut butter, toaster pastries, apple juice cocktail, chips, and laundry/cleaning products.


A range of affordable-premium health and beauty products built on European heritage that deliver effortless beauty.


Promo Details: During the “Quarter Back” promotion, shoppers can repeat the deal as many times as they would like during the promotion period. A minimum of four private brand items must be purchased for the promotion to apply, not to exceed 40 items, or $10 in savings, in one shopping trip using a personal MVP card. Random weight items are not eligible for the promotion. Coupons received may be used on the customer’s next shopping trip, but may not be used on the same day. All coupons are valid two weeks from issue date.

Press Release here