The Private Label Organics Opportunity

A recently released Nielsen study highlighted the opportunity that organics offer the Private Label field as both dollar and volume sales grow at double digit rates.

Key Findings from the Nielsen study –


In the year ended Sept. 2, 2017, dollar sales of UPC-coded organic products grew 9.8%, and unit volume increased 11.4%.


Private-label products can a more affordable price point. the private-label organic basket was 18% less expensive than the branded basket.


29% of Americans say organic claims influence their purchasing of food and beverage categories


Supermarkets, mass merchandisers and discount grocery channels now represent a combined 25% share of organic spend
















Organics have become more accessible—and popular—than ever, with dollar sales shifting across channel lines




















Organic growth is spreading internally across store departments


Nielsen  report at